{"id":3035705,"date":"2026-06-04T10:13:41","date_gmt":"2026-06-04T10:13:41","guid":{"rendered":"https:\/\/dev.rmgroup.ch\/?p=3035705"},"modified":"2026-06-04T10:14:52","modified_gmt":"2026-06-04T10:14:52","slug":"ai-in-recruiting-in-the-digital-age","status":"publish","type":"post","link":"https:\/\/dev.rmgroup.ch\/en\/ai-in-recruiting-in-the-digital-age\/","title":{"rendered":"AI in Recruiting in the Digital Age"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3035705\" class=\"elementor elementor-3035705\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eb86eb0 e-flex e-con-boxed e-con e-parent\" data-id=\"eb86eb0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-60dce3d elementor-widget elementor-widget-heading\" data-id=\"60dce3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><h1 align=\"center\" style=\"text-align:center\">AI in Recruiting in the Digital Age<\/h1><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5ca1732 e-flex e-con-boxed e-con e-parent\" data-id=\"5ca1732\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4f05dae elementor-widget elementor-widget-image\" data-id=\"4f05dae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/dev.rmgroup.ch\/wp-content\/uploads\/2026\/06\/ChatGPT-Image-Jun-4-2026-11_29_29-AM-1-1024x576.png\" class=\"attachment-large size-large wp-image-3035707\" alt=\"\" srcset=\"https:\/\/dev.rmgroup.ch\/wp-content\/uploads\/2026\/06\/ChatGPT-Image-Jun-4-2026-11_29_29-AM-1-1024x576.png 1024w, https:\/\/dev.rmgroup.ch\/wp-content\/uploads\/2026\/06\/ChatGPT-Image-Jun-4-2026-11_29_29-AM-1-300x169.png 300w, https:\/\/dev.rmgroup.ch\/wp-content\/uploads\/2026\/06\/ChatGPT-Image-Jun-4-2026-11_29_29-AM-1-768x432.png 768w, https:\/\/dev.rmgroup.ch\/wp-content\/uploads\/2026\/06\/ChatGPT-Image-Jun-4-2026-11_29_29-AM-1-1536x864.png 1536w, https:\/\/dev.rmgroup.ch\/wp-content\/uploads\/2026\/06\/ChatGPT-Image-Jun-4-2026-11_29_29-AM-1.png 1672w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b9d8764 e-flex e-con-boxed e-con e-parent\" data-id=\"b9d8764\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b7d0b11 elementor-widget elementor-widget-text-editor\" data-id=\"b7d0b11\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Artificial intelligence is not a futuristic topic in\u00a0recruitment,\u00a0it is already our reality, and it is part of the hiring process from both sides.\u00a0<\/span><span data-contrast=\"auto\">Most<\/span><span data-contrast=\"auto\">\u00a0candidates use AI to write their CVs or cover\u00a0letters,\u00a0they tend to use it to prepare for interviews and do their research about\u00a0a\u00a0potential employer.\u00a0However, recruiters use AI to search for talent or to manage applications, and some companies have already introduced AI-driven CV screening.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">The main question here is: when AI enters the recruitment process, who is really evaluating whom?\u00a0Are we losing trust during the process?<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Trust is one of the foundations of recruitment, and it should not be lost as AI becomes more present in the process. Recruitment is not only about matching a CV with a job description, but about understanding people, their motivation, and their potential.<\/span><span data-contrast=\"auto\">\u00a0At the moment, the\u00a0recuiter\u00a0believes the CV is AI written and does not trust it and the candidate believes the\u00a0<\/span><span data-contrast=\"auto\">CV is screened by AI technology, not by a human being,\u00a0<\/span><span data-contrast=\"auto\">and loses trust in the process as well.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><strong>But how much AI is really used in the process?<\/strong><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c13a224 e-flex e-con-boxed e-con e-parent\" data-id=\"c13a224\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5ea776a elementor-widget elementor-widget-heading\" data-id=\"5ea776a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">AI is being used by candidates more than many companies realize <\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-909d5a1 e-flex e-con-boxed e-con e-parent\" data-id=\"909d5a1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-268defc e-con-full e-flex e-con e-child\" data-id=\"268defc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e09912e elementor-widget elementor-widget-text-editor\" data-id=\"e09912e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">40 \u2013 60% of<\/span><span data-contrast=\"auto\">\u00a0candidates use AI for very practical reasons such as improving the wording of their CV, correcting language, tailoring documents to a job ad, or presenting themselves more clearly. In other words, AI is often used as a writing assistant, not\u00a0as a way to\u00a0fake experience.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">More polished CV does not always automatically mean a stronger candidate, but it may simply mean the certain candidate had access to better tools.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e62c1e2 e-con-full e-flex e-con e-child\" data-id=\"e62c1e2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c443243 elementor-widget elementor-widget-image\" data-id=\"c443243\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/dev.rmgroup.ch\/wp-content\/uploads\/2026\/06\/90c7f671-c646-4cd5-8669-131de7229dad-1024x768.png\" class=\"attachment-large size-large wp-image-3035710\" alt=\"\" srcset=\"https:\/\/dev.rmgroup.ch\/wp-content\/uploads\/2026\/06\/90c7f671-c646-4cd5-8669-131de7229dad-1024x768.png 1024w, https:\/\/dev.rmgroup.ch\/wp-content\/uploads\/2026\/06\/90c7f671-c646-4cd5-8669-131de7229dad-300x225.png 300w, https:\/\/dev.rmgroup.ch\/wp-content\/uploads\/2026\/06\/90c7f671-c646-4cd5-8669-131de7229dad-768x576.png 768w, https:\/\/dev.rmgroup.ch\/wp-content\/uploads\/2026\/06\/90c7f671-c646-4cd5-8669-131de7229dad.png 1448w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-af65786 e-flex e-con-boxed e-con e-parent\" data-id=\"af65786\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d9302a2 elementor-widget elementor-widget-heading\" data-id=\"d9302a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">What is CV screening?<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5187d69 e-flex e-con-boxed e-con e-parent\" data-id=\"5187d69\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9af2ec5 elementor-widget elementor-widget-text-editor\" data-id=\"9af2ec5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">CV screening is the process of reviewing applications to decide which candidates should move forward with the hiring process. This process is completed by recruiters who compare a candidate\u2019s experience, skills, motivation, salary expectations, availability, and career path with the requirements of a certain role.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">AI CV screening uses software to rank, filter, or recommend candidates based on job criteria, keywords, skills,\u00a0previous\u00a0titles,\u00a0education\u00a0etc.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">This can be helpful when companies receive hundreds or thousands of applications and are overloaded with work. However, this method is very risky because a system may overvalue keywords, misunderstand career changes, penalize unusual CV formats, or miss strong candidates whose experience does not fit a standard pattern. That is why we believe CV screening should definitely be led by\u00a0human!<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2ddfdb7 e-flex e-con-boxed e-con e-parent\" data-id=\"2ddfdb7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a3acfda elementor-widget elementor-widget-heading\" data-id=\"a3acfda\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">How many CVs are actually screened by AI? <\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ba889f8 e-flex e-con-boxed e-con e-parent\" data-id=\"ba889f8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-146ca77 e-con-full e-flex e-con e-child\" data-id=\"146ca77\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b201bb4 elementor-widget elementor-widget-text-editor\" data-id=\"b201bb4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">The answer depends heavily on the country, industry, company size, and definition of \u201cAI screening.\u201d<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">AI screening refers to the use of artificial intelligence to assess, rank, filter, or reject candidates during the recruitment process. This does not mean that every CV is automatically rejected by a robot. In many companies, AI supports recruiters by helping them\u00a0identify\u00a0relevant profiles, compare applications with job requirements, or prioritize candidates for review.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">However, recruitment is built on trust between candidates and recruiters. A CV is not only a list of keywords, skills, or job titles. It\u00a0represents\u00a0a person\u2019s career path, motivation, potential, communication style, and individual story. These are elements that cannot be fully understood by AI alone.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d8f526f e-con-full e-flex e-con e-child\" data-id=\"d8f526f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2ff16a8 e-flex e-con-boxed e-con e-parent\" data-id=\"2ff16a8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-de3cf5b elementor-widget elementor-widget-text-editor\" data-id=\"de3cf5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">This is why we believe that even though times are changing and AI is becoming part of recruitment, the hiring process still needs more than one perspective and more than two eyes checking an application. Human judgment\u00a0remains\u00a0essential, especially when evaluating context, career changes, international backgrounds, language differences, and real potential.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">According to Resume Genius\u2019 2026 Hiring Insights Report, 37% of hiring managers say their company allows hiring software to screen out applications based on criteria they set.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">This means many candidates are right to think some kind of automated screening may be involved, but it does not mean every CV is rejected by AI. In many companies, AI supports the process rather than fully replacing human\u00a0review.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">In Switzerland, AMOSA data shows that while 65% of job seekers use AI, only 13% of companies report using AI in recruitment, rising to 24% among large companies.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">This\u00a0indicates\u00a0that,\u00a0at the moment, AI adoption is occurring more often on the side of candidates than on the side of companies among Swiss employers.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c1a3aeb e-flex e-con-boxed e-con e-parent\" data-id=\"c1a3aeb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bc7ce02 elementor-widget elementor-widget-heading\" data-id=\"bc7ce02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Do candidates believe their CVs are scanned by AI? <\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-98dde46 e-flex e-con-boxed e-con e-parent\" data-id=\"98dde46\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2d0f0c9 e-con-full e-flex e-con e-child\" data-id=\"2d0f0c9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5db7f9e elementor-widget elementor-widget-text-editor\" data-id=\"5db7f9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">A\u00a0recent\u00a0survey found that only 10% of job seekers believe\u00a0nearly all\u00a0of their applications are reviewed by a human recruiter. At the same time, 64% felt confident their resumes go through bots and AI CV screening.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">This perception is very crucial for the applying process, because if candidates truly believe that the process is automated, they write their CVs considering \u2018\u2019favorable AI words or techniques\u2019\u2019 in order to get their CV noticed and of course they use AI tools for this matter.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">The result is a strange loop: candidates write CVs for AI, companies use AI tools to read them, and recruiters<\/span><span data-contrast=\"auto\">\u00a0and line manage<\/span><span data-contrast=\"auto\">rs<\/span><span data-contrast=\"auto\">\u00a0are left with applications that look increasingly similar.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6460063 elementor-widget elementor-widget-image\" data-id=\"6460063\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/dev.rmgroup.ch\/wp-content\/plugins\/elementor\/assets\/images\/placeholder.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3948fd4 e-con-full e-flex e-con e-child\" data-id=\"3948fd4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>AI in Recruiting in the Digital Age Artificial intelligence is not a futuristic topic in\u00a0recruitment,\u00a0it is already our reality, and it is part of the hiring process from both sides.\u00a0Most\u00a0candidates use AI to write their CVs or cover\u00a0letters,\u00a0they tend to use it to prepare for interviews and do their research about\u00a0a\u00a0potential employer.\u00a0However, recruiters use AI [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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